by Mercedes Alvarez
The eviction and demolition of an old house, with all its furniture, its rich library and its entire shipment of personal memory, is the starting point of this film that tries to trace some features of the new look of the world. The camera overlooks the property market fever, become a fair show and promise of enrichment or of paradise, brokers and financial investment gurus and preachers of business success and mythology. In the background is a look at the virtualization of urban space, the eviction of personal and collective memory, and the trivialization of dreams and desires, finally converted into pure commodity.
